Social Media: A Director's Best Friend or Worst Nightmare
Directors need to be aware of social media’s unique benefits and stay current on how Management is using it to the organization’s advantage. However, like fire, social media is a “great servant but a terrible master.” It can create unprecedented problems and liabilities, while making a seemingly small problem spiral into an out-of-control crisis in minutes.
Location and Time
Top of the Tower
1717 Arch Street
Philadelphia, PA 19103
Anne Buchananpublic relations professional, social media pioneer, and crisis management specialist – will demonstrate some of the various ways social media is being used by businesses, highlight organizations that are using it effectively, and discuss how Directors can avoid (and curtail) the problems that social media can ignite.